A robust strategic framework to achieve exponential growth
A robust strategic framework
A strategic framework is essential for every business to define, plan and execute a set of activities that will enable it to grow exponentially in the rapidly increasing competitive landscape.
A robust strategic framework should be deep and wide enough to enable the business to not only plan the long terms goals and objectives, but also empower the business with the tools to execute the plan and manage it efficiently and actively.
In 1990s TESCO, then a local retailer in UK, embarked on an ambitious goal to grow exponentially by expanding its operations in international markets. In order to channel the growth in the right direction, it adapted and modified a strategic framework and a balanced scorecard dashboard, famously called the “Steering Wheel”.
The strategic plan and the dashboard enabled TESCO to grow in multiple international markets across the globe such as South Korea, China, Japan, Malayisa, France and many others.
The model has been in TESCO for decades now and has been refined time and time again. Many multinational businesses across the world have successfully used the ‘Steering wheel model’ to grow and expand rapidly.
Andy Campbell was responsible for the driving the strategic planning at TESCO and has imbedded and run this process for TESCO and other business across the world.
TESCO LOTUS, Thailand
Reliance Retail, India
John Keells Group, Sri Lanka
The strategic framework has proven itself time and time again with successful results across verticals such as retail, insurance, FMCG, property, logistics and leisure sector to be robust and scalable.
Please contact us if you would like to know how the strategic framework can work your business.