An ARE is a virtual environment created to replicate a physical environment in the digital world
The launch of Pokemon has propelled augmented reality (AR) in the mainstream. AR has multiple usages and has the ability to make significant impact in all businesses in the area of sales, marketing and operations to name a few. Industries where the visual component of the product is as important as the functional aspect, AR can help bring a realistic view of the product where it is critically required without the need for additional hardware, AR is the new revolution taking the world by storm.
Retail - Virtual Store
In retail environment an ARE is akin to a Virtual Store (VS)
A virtual store enables a customer to browse though products in the same manner as she would in the physical store.
Ambience, which is critical to the shopping experience is not lost as it would in an ecommerce or online shopping scenario
Customers can walk the store or jump to particular sections of the store using the navigation menu
Customer can walk through the VS and select products to get more information about the product, see similar products and choose products to purchase them using in-built e-commerce functionalities
A VS is particularly useful for pop-up or temporary stores where the VS can outlive the physical store and engage with customers on a continual basis
CPG – Product Portfolio Virtual Showroom
In CPG sector ARE can be used very effectively to display the breadth and depth of product portfolio by creating a temporary physical showroom and using it to create a virtual showroom
The Virtual showroom will display products in the right context, enabling the customer to choose correctly
Browsing through the brand showroom will increase brand engagement and brand retention resulting in increased sales
Customer can select products to get more information about the product, see similar products and choose products to purchase using in-built e-commerce functionalities
Real Estate – Property Showroom
In Real Estate, the look and feel of the property is as critical as the location. Simple pictures are not enough to give customers an idea about how to property will look and more importantly the amenities and construction detailing of the property
Property showroom will give the customer a more realistic idea of the property and inspire them to visit the actual location.
Property showroom can have visual for daytime, night time, even during different seasons to give customers a true year round picture of the property.
The same property can be offered in different furniture settings, upholstery, curtains and fixture so that they can make an informed choice
Hotels and Resorts – Virtual Showrooms
Customers prefer booking hotels and resorts where they can see the room and facilities that are available to them. Being able to see and walk through the actual room before booking allows the customer to make informed decision and improves customer satisfaction
Virtual showroom gives customer a more realistic idea of the rooms and amenities offered by the hotel & resort
Virtual showroom can have visual for daytime, night time giving customers a true picture of the property, rooms and amenities
Different rooms are included in the virtual showrooms, and customers may choose to upgrade if they can see the difference between standard and deluxe rooms
Automobile – Virtual Showroom
Virtual Showroom allows the customer to get a feel of the inside of the car and is more engaging then simple pictures of the car. Customer can view the inside and outside of the automobile in the virtual showroom, which helps increase engagement with the brand
Virtual showroom gives customer a more realistic idea of the offerings of the car dealer.
Virtual showroom of the service area instills confidence in the customers about the superior capability of the company to service the vehicle
Each section of the office, showroom and automobile can be tagged to display services offered, special features and deals and discounts